"Strong" and "Like a Rock" Chevrolet Truck Commercials (2014, 1993) YouTube

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How did "Like a Rock" get so soft? Perhaps Chevy has wised up to the female portion of its pickup audience. Leo Burnett, the agency behind the new Silverado campaign, estimates that women now.

Like a Rock Reminded me of the old Chevy truck commercials… Scott Woolcock Flickr


About half-a-decade before Ford pulled an actual train with the first electric F-150, Chevrolet hooked a 1972 Cheyenne to a 370,000-plus-lb log train. "Obviously we don't want you to abuse.

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The "Like a Rock" campaign spanned the 1990s and early 2000s after the brand tapped Bob Seger's song "Like a Rock" in 1991. The final ad to feature the tagline and song aired in 2004.

Like a rock.


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Commercial for Chevy from 1997 with the old theme song "Like a Rock".

"Strong" and "Like a Rock" Chevrolet Truck Commercials (2014, 1993) YouTube


The connection between the commercial and sports wasn't lost on the man who wrote the song. "My son's three, and he and I watch baseball and football games on TV together all the time.

Nostalgia Commercial Chevrolet Like a Rock (09271999) YouTube


General Motors is one of the biggest automotive companies out there, right alongside Ford. The brand implemented one of the most successful ad campaigns for its Chevrolet pickups ever seen in the last few decades. By partnering with a celebrity singer, Bob Seger, GM launched its iconic "Like a Rock" marketing stint.. Let's briefly look at Seger's musical career and how working at a GM.

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Chevrolet introduced "Like a Rock" as the theme for Chevy trucks, drawing on Detroit-area native Bob Seger's 1986 song. The iconic "Like a Rock" campaign continued through the end of the 2004 model year. A 1997 ad from the campaign is shown here. •1992 Chevrolet U.S. vehicle sales: 2,156,843. •U.S. market share: 16.7%.

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So in 1990, Chevy's long-time ad agency, Campbell-Ewald, was looking for the next big idea for an entirely new ad campaign promoting Chevy trucks exclusively. Just a few years earlier, Chevy had rolled out its fourth generation of trucks, based on the new GMT400 platform, and expectations were high. 1988 Chevy full size pickup truck commercial.

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Chevrolet introduced "Like a Rock" as the theme for Chevy trucks, drawing on Detroit-area native Bob Seger's 1986 song. The iconic "Like a Rock" campaign continued through the end of the 2004.

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Chevrolet Trucks "Like A Rock" Commercial

Chevrolet Silverado TV Commercial, 'Chevy Truck Month' Song by Kid Rock iSpot.tv


Larry Busacca, Getty Images. Bob Seger reflected on the change of heart that meant Chevrolet got to use his 1986 song "Like a Rock" in an advertising campaign, and said he was proud of having.

Jim Manera Chevy Trucks Like A Rock Campaign Ranch YouTube


Chevrolet had one of the best automotive ad campaigns that lasted an entire 22 years: its Like A Rock commercials. "Oh, like a rock!" These ads demonstrated the toughness, durability, and value of all Chevy trucks… as sold by the dulcet tones of Bob Seger. They were all over the airwaves on TV for a big chunk of time, there.

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Published October 24, 2010. Comments ( 138) Chevrolet's "Like a Rock" advertising campaign began in 1991 and lasted until 2004. Featuring the musical talent of Bob Seger, the whole campaign was.

Chevy like a rock Ad, vintage magazine advertisement


The "Like A Rock" campaign was the final marketing campaign for Campbell-Ewald with GM however. The automaker dropped the agency in April of 2010. The biggest hurdle in pulling off this rock song in a commercial was convincing the artist, Bob Seger to give permission to use the song. Initially Seger refused the request but his fans wanted.

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In 1988, General Motors had just come out with its GMT-400 truck platform. It has a production run of 14 years. But even more than 30 years later, the platform is still remembered fondly among GM.

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